Bus Debates

We took this picture a few days before we left London. A large church in London called Holy Trinity Brompton started up a bus ad campaign for their Christian outreach class called Alpha. We went to the church a few times and heard countless stories about the global transformation the teaching program has had. Not many people in the U.S. have heard of Alpha, but considering how many lives it has changed, I was kind of excited to see the unconventional ads on the buses.

In response, the British Humanist Organization started up their own ad campaigns. They have every right to post their own ads about their beliefs. I respect their right to free speech. But more than anything the ads confuse me. It's a lot of money spent PRing for--who? Or even, what? Most ads feed on the promise of hope and betterment of our daily lives in some way. Who does this ad benefit? They're marketing meaninglessness as if it's a good thing. What's really interesting is that every other product in today's culture capitalizes on our egos to get the desirable impact. "Come on, buy a flatscreen. You deserve it!" "Go ahead, splurge on a new car. You're worth it!" Telling someone not to worry because there's not a God probably doesn't do a whole lot for people's self-esteem (in my opinion).

Regardless of the point of the campaign, I tend to agree with Steve Lawson about the method:

(Thanks to Tall Skinny Kiwi for the pictures)

1 comment:

joanna said...

one of my favorite commentaries on this subject is from the Holy Observer... the surprisingly well written satirical news site (similar to the onion, but on christian topics)